Find My Audience

Summary
Lead UX designer & architect

Team
YouTube SMB Advertising

Impact
Designed an engaging web-based tool to help small-to-medium businesses discover audiences on YouTube

Work under NDA

Due to an NDA, I can’t disclose specific details or design process.

My work included:
- Leading design sprints for a cross-functional team
- Architecting a web application that was scalable across data, screen size, and languages
- Wireframing multiple concepts, across about 10 workflows, in Google Material Design
- Creating prototypes for qualitative user research
- Iterating designs with user research results
- Defining the final visual design
- Presenting designs to senior leaders

The results were very positive, for both users and the company, confirmed by business metrics.

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