Search Ads 360
Role
Senior interaction/UX designer, mentoring other designers
Team
Search Ads 360
Impact
Designed AI-driven ad features for high performance enterprise use
Product overview
Introducing the new Search Ads 360
Search Ads 360 is an enterprise class advertising platform, allowing large global businesses to manage advertising across multiple platforms from one place, to save time and drive better results.
Scope of work
On this project, I was a senior individual contributor, as well as mentoring a team of 4 designers.
My direct contributions were:
Adapting Google Ads Recommendations and Optiscore for Search Ads 360
Designing an ad editor and ad preview experience for AI-driven Microsoft Multimedia Ads, but native to Search Ads 360
Collaborating with senior product managers and engineering directors to design an AI-driven experience for understanding and monitoring ad and campaign performance