Summary Senior interaction/UX designer, for influencer advertising in short and longvideo
Team YouTube BrandConnect
Impact Designed crucial workflows that cut campaign management time by 50% Designed social commerce cards that generated about $1 million extra per campaign Partnered seamlessly across 4 product areas, collaborating with about 100 people
What’s YouTube BrandConnect?
YouTube BrandConnect is a service that connects creators with brands, for influencer advertising.
Creators earn more, brands get more effective advertising, and viewers can see their favorite YouTube creators promote products that match their interests.
The matching of brands with creators is made using machine learning.
Scope of work
My work included:
- Performing research across the ecosystem of users — brands, creators, and viewers - Creating a product strategy to improve efficiency of influencer advertising campaigns - Innovating a new interaction model for sending creators to brands for review - Designing simplified workflows for a desktop workplace tool - Prototyping a new mobile experience, integrating BrandConnect with Gmail - Designing social commerce cards for the YouTube Watch page of influencer campaigns - Designing add-on shelves for the YouTube Watch page, to add value to a campaign
The results were very positive, for both users and the company, confirmed by business metrics.
Work under NDA
Due to an NDA, I cannot share any work or specific metrics in an online portfolio.
