YouTube BrandConnect
Summary
Senior interaction and product designer, for YouTube creators who want to monetize by promoting products and services of large brands
Team
YouTube BrandConnect
Impact
Designed crucial workflows to connect creators and brands, reducing campaign management time by 60%
Designed social commerce cards that generated about $1 million extra per shopping campaign
Partnered seamlessly across 4 product areas, collaborating with about 100 people
What’s YouTube BrandConnect?
YouTube BrandConnect is a service that connects creators with brands, for influencer advertising.
Creators earn more, brands get more effective advertising, and viewers can see their favorite YouTube creators promote products that match their interests.
The matching of brands with creators is made using machine learning.
Scope of work
My work included:
Performing research across the ecosystem of users — brands, creators, and viewers
Creating a product strategy to improve efficiency of influencer advertising campaigns
Innovating a new interaction model for sending creators to brands for review
Designing simplified workflows for a desktop workplace tool
Prototyping a new mobile experience, integrating BrandConnect with Gmail
Designing social commerce cards for the YouTube Watch page of influencer campaigns
Designing add-on shelves for the YouTube Watch page, to add value to a campaign
The results were very positive, for both users and the company, confirmed by business metrics.
Work under NDA
Due to an NDA, I cannot share a full case study in an online portfolio.
